“Jaguar has commissioned a renowned British artist to create a unique series of artworks for its Jaguar XE launch.”
Jaguar has uniquely revealed its new XE sedan through a series of three highly detailed canvases which the automaker claims they blur lines between art and reality. The trio of images show the updated exterior design cues of the Jaguar XE and are sized at 1.5m x 1.5 m each created with acrylic and oil paints.
A collaboration with British artist Howard Lee, the images capture the Jaguar XE’s bold new face and its matrix LED headlamps finished off by its luxuriously looking interior. The artworks took 140 hours to create and by the looks of things, the artist really captured every feature of the cat.
The design of the new Jaguar XE has been taken to the next level, with new front and rear bumpers and larger apertures, a redesigned grille and slim all-LED lights giving the car a more assertive look. XE’s new luxurious interior delivers more comfort, quality and convenience for all occupants. Every aspect of the cabin has been enhanced with the use of premium materials to provide increased attention to detail, improved stowage and better passenger comfort.
Convenience and driver assist features included in the Jaguar XE are the Touch Pro Duo Infotainment system borrowed from the i-Pace with a 12.3-inch digital driver display. The segment-first ClearSight interior rear-view mirror gives drivers an unobstructed view of the road behind at all times. Other technologies include the head-up-display, wireless device charging and cabin air ionisation.
The new Jaguar XE will be available in South Africa in the second half of 2019 with pricing to be announced closer to the time.
Watch designer Ian Callum and Howard Lee discuss the differences between their respective design processes and how the artwork was created below.