The first-ever vehicle launched at Europe’s largest gaming event in Germany, which will also coincide with a forthcoming racing video game, will take place on 21-25 August, in Cologne. .
At the Ford stand, visitors can test their driving skills on eight racing pods and a special 4D racing simulator, built specifically for the event, which offers the nearest-to-real experience imaginable for driving a performance vehicle.
During the event, each day’s lap record holder on the 4D simulator will win a trip to the UK to spend a day with the M-Sport Ford World Rally Team.
With more than 355,000 visitors and 919 exhibitors, Gamescom serves as the central platform for the European computer and video game industry. In previous years, Ford wrapped a Focus RS in special Forza livery, set a new GUINNESS WORLD RECORDS™ title for the “longest video marathon on a racing game” racing the virtual Ford GT around Le Mans for 48 hours, and offered gamers the chance to win a real-life Focus RS track-driving experience with tuition from Ford racer, Harry Tincknell.
The car that will be revealed for the first time is Ford’s new Ranger Raptor, which is billed to offer new levels of extreme off-road driving capabilities. Built to emulate off-road racing prowess for the man on the street, the Raptor features beefed up mechanicals above mere Ranger models; is wider and boasts special dampers to withstand momentary flight on jumps. The new Ranger Raptor will also be built here in South Africa at Ford’s Silverton plant.
Cologne has been the headquarters of Ford in Germany since 1930 and the home of Ford of Europe since 1998, with the company employing more than 18,000 people in the area. Nearly nine million Fiestas have rolled off the production line in Cologne since 1979.